Palestine · Fine-Art-Adjacent Workshop Craft (heritage-craft fashion)

Gaza-Naqab Floor-Loom Weaving Revival (Nöl Collective Practice)

Nöl (the collective's name, derived from the Arabic-adjacent word for loom)

A fashion and craft-preservation collective built specifically around centring the artisans behind traditional Palestinian weaving rather than a single designer's personal brand, founded by Yasmeen Mjalli. Nöl Collective produces amply cut, gender-fluid garments -- from a 'Viva Palestina' vintage jersey to hand-embroidered hoodies -- made in direct partnership with local family-owned businesses and women's cooperatives based in villages and hills stretching from Jerusalem to Gaza, Ramallah, and Bethlehem, alongside women from the Naqab region who practice the ancient art of floor-loom weaving. Mjalli has directly described her deliberate approach: 'Nöl Collective is about heritage and history, but it's also about the people behind the work. I wanted to create a space where the artisans were celebrated for their work, not just their craft. Their stories are what matter most.' She has explicitly stated that her own face does not appear front and center on the collective's website or social media: 'It's not about me. It's about the collective -- the artisans, the dyers, the weavers.' Among the weavers Nöl Collective works with are brothers Husam and Waleed, whose lives were directly upended by the war in Gaza: Husam's weaving workshop and home were completely destroyed, and both brothers were displaced multiple times during the conflict's early months. In January 2024, Mjalli, alongside Palestinian historian NA Mansour, launched a fundraiser specifically to support the brothers; by the time of reporting, more than $100,000 had been raised, allowing Husam, his wife, their children, and two of Waleed's children to escape Gaza and reach Cairo, while Waleed himself remained in Gaza awaiting medical evacuation, his wife and two other children still with him. The collective's website describes the hope that its garments 'read like visual manuscripts, humanising and narrating the collective labor of love behind a garment and the triumph of creativity and heritage in the face of struggle.'

Risk level: Critically Endangered · Not independently inscribed

Alternate Names
Not documented under other names
Geographic Center
Jerusalem, Gaza, Ramallah, and Bethlehem, with additional artisan partners in the Naqab region
Community / Ethnic Group
Palestinian family-owned weaving businesses, women's cooperatives, and Naqab floor-loom weavers
Estimated Origin
Not specifically dated in available sources; Nöl Collective's founding predates the January 2024 fundraiser documented for weavers Husam and Waleed
Cultural Function
Yasmeen Mjalli's deliberate decision to keep her own personal profile out of the collective's public presentation, explicitly stating 'it's not about me,' represents a genuinely distinctive ethical stance within contemporary heritage-fashion branding, directly prioritizing artisan visibility over founder celebrity; the collective's documented, currently unfolding support for weavers Husam and Waleed -- including a specific, successfully funded evacuation effort during the Gaza war -- represents a genuine, real-time instance of craft documentation and preservation work intersecting directly with humanitarian crisis response; the explicit framing of garments as 'visual manuscripts' narrating 'the collective labor of love behind a garment' reflects a deliberate philosophy treating each object as a vehicle for artisan storytelling rather than pure commercial product
Primary Materials
Textile fiber appropriate to floor-loom weaving and embroidery
Primary Tools
Floor looms, for Naqab weaving practice
Process Overview
Partner directly with existing family-owned weaving businesses, women's cooperatives, and Naqab floor-loom weavers to produce garments incorporating traditional Palestinian weaving and embroidery technique, deliberately centring artisan visibility over founder branding; Nöl Collective, founded by Yasmeen Mjalli, works with weavers across Jerusalem, Gaza, Ramallah, Bethlehem, and the Naqab region, including brothers Husam and Waleed, whose Gaza workshop and home were destroyed during the war, with Mjalli directly co-organizing a successful fundraiser to support the brothers' evacuation, embodying the collective's stated hope that its garments function as visual manuscripts narrating the collective labor and heritage of the artisans behind them.
Traditional Applications
Traditional Palestinian floor-loom weaving and hand embroidery for garments
Contemporary Applications
Contemporary gender-fluid garment production directly incorporating traditional weaving and embroidery technique, sold internationally with artisan-centered storytelling
Notable Practitioners
Yasmeen Mjalli, founder of Nöl Collective, directly quoted on her artisan-centered philosophy; Husam and Waleed, brothers and weavers whose Gaza workshop was destroyed during the war, directly supported through a Mjalli-co-organized fundraiser; NA Mansour, Palestinian historian who co-launched the fundraiser with Mjalli
Key References
The New Arab, 'Reviving Palestinian crafts through fashion brand Nöl Collective' (2025, direct interview with and extensive quotation from Yasmeen Mjalli, confirming the fundraiser and its outcomes); GQ Middle East, 'The Forces Behind Contemporary Palestinian Fashion' (confirming the collective's wider partnership network and design philosophy)
Verification Status
Desk-Researched

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